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Reflection of mind on body
(2025)
Through jewelry, I aim to raise awareness of psychosomatic disorders conditions many silently endure. Jewelry, as a personal and tangible medium, interacts directly with the body, making it a powerful channel for expressing inner emotional wounds in a visible and intimate form. Inspired by psychologists such as Gabor Maté, Alice Miller, and Joyce McDougall who emphasize the deep connection between emotional experiences and the body my work seeks to spark honest and meaningful conversations about mental health and also drawing on the theories of Tilmann Habermas and Donald Winnicott, I explore how objects can embody vulnerability rooted in childhood. Jewelry, like a childhood doll, can act as a transitional object, worn close to the body, symbolizing connection, memory, and emotional support. Jewelry is more than physical adornment. It holds psychological and emotional weight, reflecting our inner states. Jewelry, in particular, shows how adornment can mirror mental and emotional realities. These objects are not only wearable but also speak on behalf of important issues such as mental health, making them both intimate and socially resonant. According to my research about psychosomatic problems, repressed emotions from childhood remain stored within the body. A child who feels hurt, ignored, or abandoned may find those realities too overwhelming to face, and in response, constructs a fantasy world to emotionally survive. To represent this imagined world, I create jewelry with playful, illusory, and childlike forms. However, their rough, organic textures made from bio-based materials hint at the hidden pain beneath the surface. These works expose how childhood coping mechanisms quietly persist into adulthood. To express the lingering impact of unresolved childhood experiences, I use incomplete forms and contrasting elements to evoke fragility. For me, incompleteness symbolizes wounds that never fully heal, continuing to shape our emotional lives. In some pieces, I incorporate heavy stones to represent the burden of unresolved psychological struggles and the weight of pressure that cannot easily be escaped. These works illustrate the emotional labor of confronting our past and emphasize the importance of selfawareness and healing. In my practice, I developed my bio-based materials with tactile textures sometimes harsh, raspy, and even unsettling that gradually evolved into a durable and waterproof form suitable for wearing on the body. These materials, along with irregular shapes and tension-filled contrasts in size, color, and form, visually express anxiety, inner conflict, and emotional pressure. Inspired by red AIDS ribbon, a small, simple symbol that raised global awareness, reduced stigma, and sparked compassion. It was powerful precisely because it had no author, no profit motive it was universal. Inspired by this concept, I created a series of simple brooches priced at 10 euros each, with the intention of producing many more. They are symbols of resilience and hope, designed to be accessible and to start conversations. Changing society is a big idea, but real change begins with individuals. If just one person is moved or transformed by wearing or encountering one of these pieces, then the work has succeeded. My goal is that each piece serves empathy, mindfulness, dialogue and creat awareness.
In 2020, a year of turbulence, seismic in scale and rapid in impact, luxury brands strengthen their relationship with art. While the world is still processing the effects of the last decades (digitalization, sustainability, diversity), luxury brands and art collaborations are used as a strategic tool in luxury brand management to create value. As the pandemic and broader social outrage exposed fault lines in society, even more luxury brands open flagship stores designed in collaboration with archistars (famous architects). Luxury brands establish foundations where art is exhibited and promoted. Culture funds become the new patrons of art. Limited art editions of iconic luxury products turn to revenue boosts. This research focuses on a case study of luxury brand and art collaborations. The ten most valuable luxury brands are used to analyze luxury brand and art collaborations as a leverage on brand equity and art(ist) equity. The bleeding of personal luxury good brands as well as contemporary visual arts are focused. The study identifies particularly positive effects deriving from art in the creation of equity value. The core issue discussed is whether contemporary art may represent a possible strategic tool for competing and differentiating in the global luxury industry up to 2030. The research investigates two main concepts that represents the theoretical framework: art and luxury. Literature research deductively links this case study with appropriate theories on brand equity and art(ist) equity. During this, a time horizon between 2019 and 2021 is chosen to address the latest insights in luxury brands and art collaborations. The topic is investigated explorative and qualitative with expert interviews. To tackle the research topic all-encompassing, the following groups of recognized stakeholders have been interviewed: (1) luxury brands, (2) artists, (3) art galleries, (4) trend and market researchers, (5) luxury customers and (6) city. Finally, managerial insights on the implementation of artistic collaborations are derived and suitable strategies for luxury brands who plan to be involved in such collaboration agreements are suggested. The sticking point in former academic research has always been concrete proof that luxury brands and art collaborations lead to an increase in equity beyond a short-term social media buzz or press coverage. This is the reason why this paper develops an S-O-R equity model to show the causality effects of such collaborations.