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Complexity of culture and entrepreneurial practice

  • Objective: The objective of the article highlight the significance of culture in the entrepreneurial landscape and provides entrepreneurs and (project) managers with a guidance tool to overcome previously unconsidered stumbling blocks while operating in the intercultural setting. Research Design & Methods: The following article was prepared based on a critical study review devoted to existing approaches to intercultural impact in business life and used the archival technique from 1990-2020. The study review reflects on the identification of existing literature gaps in the implementation of a subcultural business environment. It addresses these by designing an appropriate model to bypass the apparent pitfalls of intercultural business communication and co-existence, if possible. Findings: Culture impacts diverse sets of society and businesses, including entrepreneurship. This article underpins which pitfalls are advisable to consider when encountering the intercultural and entrepreneurship-driven workplace. Implications & Recommendations: Based on the study review, startups, as well as big corporate companies’ projects of a creational nature, are advised to reconsider their perception and handling of culture applying The Building of Cultural and Entrepreneurial Force. Contribution & Value Added: The added value of this article is to be found in the solid analysis of cultural essentialism, anti-essentialism, and implications to beware of in the managerial and entrepreneurial context related to The Building of Intercultural and Entrepreneurial Force that intends to ease to co-work of intercultural teams.

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Author:Kerstin Bätz, Patrick SiegfriedORCiD
URN:urn:nbn:de:hbz:tr5-1961
DOI:https://doi.org/10.15678/IER.2021.0703.05
Parent Title (English):International Entrepreneurship Review
Publisher:Cracow University of Economics
Document Type:Article (specialist journals)
Language:English
Date of OPUS upload:2023/01/17
Date of first Publication:2021/09/01
Publishing University:Hochschule Trier
Release Date:2023/01/17
Tag:anti-essentialism; cultural innovation; cultural perception; culture; entrepreneurship; essentialism; intercultural teams; work cultivation
GND Keyword:Entrepreneurship; Kultur; Arbeitskultur; Interkulturalität
Volume:7
Issue:3
Page Number:10
First Page:61
Last Page:70
Departments:FB Bauen + Leben
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft
Licence (German):License LogoCreative Commons - CC BY-ND - Namensnennung - Keine Bearbeitungen 4.0 International