Implementation strategies of a modern showroom concept for retailers with a wide range of products

  • This paper suggests a new business model based on modern technology for retail. In the age of digitalization, stationary retail is losing market shares to online retail. Therefore, there is an obvious need for change in businesses. The concept developed in this paper combines the strengths of online and stationary retail to benefit stationary retail. In the approach taken in this paper, the basis for change is modern technology. Finding innovative ways to use technologies like NFC, AI, and robotics is regarded as the key factor to sustainable success. As the implementation of modern technologies entails a particular investment, the customers’ opinion on structural changes like these has been included in the consideration. Therefore, a survey has been conducted to find out which level of innovation current customers are willing to accept thus emphasizing the need for certain changes and dissuading specific others. The result of this paper is the modern showroom concept which takes the customers’ opinion into account while implementing the right amount of technology that should pave the way to a sustainable future for stationary retail.

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Metadaten
Verfasserangaben:Fabian Schmidtke, Patrick SiegfriedORCiD
URN:urn:nbn:de:hbz:tr5-2287
DOI:https://doi.org/10.52846/MNMK.20.1.01
Titel des übergeordneten Werkes (Englisch):Management & Marketing
Verlag:Universitaria Press Craiova
Dokumentart:Wissenschaftlicher Artikel (Fachzeitschriften)
Sprache:Englisch
Datum des OPUS-Uploads:25.01.2023
Jahr der Erstveröffentlichung:2022
Veröffentlichende Hochschule:Hochschule Trier
Datum der Freischaltung:25.01.2023
Freies Schlagwort / Tag:AI; NFC; digitalization; retail; technology
GND-Schlagwort:Einzelhandel; Digitalisierung; Stationärer Handel; Electronic Commerce; Ausstellungshalle; Nahfeldkommunikation; Künstliche Intelligenz; Robotik
Jahrgang:20
Ausgabe / Heft:1
Seitenzahl:16
Erste Seite:7
Letzte Seite:22
Einrichtungen:FB Bauen + Leben
DDC-Klassifikation:3 Sozialwissenschaften / 33 Wirtschaft
Lizenz (Deutsch):License LogoCreative Commons - CC BY - Namensnennung 4.0 International