TY  - JOUR
A1  - Schmidtke, Fabian
A1  - Siegfried, Patrick
T1  - Implementation strategies of a modern showroom concept for retailers with a wide range of products
T2  - Management & Marketing
N2  - This paper suggests a new business model based on modern technology for retail. In the age of digitalization, stationary retail is losing market shares to online retail. Therefore, there is an obvious need for change in businesses. The concept developed in this paper combines the strengths of online and stationary retail to benefit stationary retail. In the approach taken in this paper, the basis for change is modern technology. Finding innovative ways to use technologies like NFC, AI, and robotics is regarded as the key factor to sustainable success. As the implementation of modern technologies entails a particular investment, the customers’ opinion on structural changes like these has been included in the consideration. Therefore, a survey has been conducted to find out which level of innovation current customers are willing to accept thus emphasizing the need for certain changes and dissuading specific others. The result of this paper is the modern showroom concept which takes the customers’ opinion into account while implementing the right amount of technology that should pave the way to a sustainable future for stationary retail.
KW  - AI
KW  - digitalization
KW  - NFC
KW  - retail
KW  - technology
KW  - Einzelhandel
KW  - Digitalisierung
KW  - Stationärer Handel
KW  - Electronic Commerce
KW  - Ausstellungshalle
KW  - Nahfeldkommunikation
KW  - Künstliche Intelligenz
KW  - Robotik
Y1  - 2022
UR  - https://hst.opus.hbz-nrw.de/frontdoor/index/index/docId/228
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:tr5-2287
VL  - 20
IS  - 1
SP  - 7
EP  - 22
PB  - Universitaria Press Craiova
ER  -