@article{SchmidtkeSiegfried2023,
  author    = {Fabian Schmidtke and Patrick Siegfried},
  title     = {Implementation strategies of a modern showroom concept for retailers with a wide range of products},
  journal   = {Management \& Marketing},
  volume    = {20},
  number    = {1},
  pages     = {7 -- 22},
  doi       = {10.52846/MNMK.20.1.01},
  year      = {2023},
}