@article{LuSiegfried2023,
  author    = {Yang Lu and Patrick Siegfried},
  title     = {E-commerce live streaming - An emerging industry in China and a potential future trend in the world},
  journal   = {ACC Journal},
  volume    = {27},
  number    = {2},
  pages     = {73 -- 89},
  doi       = {10.15240/tul/004/2021-2-007},
  year      = {2023},
}