TY  - JOUR
A1  - Bätz, Kerstin
A1  - Siegfried, Patrick
T1  - From canvas to platform: Reflecting on the Digital Platform Canvas
T2  - Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues
N2  - Purpose: In this article, the canvas used to simplify business modeling of a platform and its visual depiction are put into the entrepreneurial context, and critically reflected accordingly. Furthermore, it is discussed to what extent the canvas is advantageous, disadvantageous, applicable, not applicable, or even contradictory.

Methodology: The analysis is based on theoretical research. Additionally, qualitative interviews with business founders were conducted.

Results: The results conclude that the canvas employed to ease the business model sharpening process supplies founders with essential aspects to cover, yet they are part of a large set of factors that play in.

Conclusion: The limitations of this study are rooted in the chosen research design based on the conceptual review.
KW  - business model
KW  - entrepreneurship
KW  - Digital Platform Canvas
KW  - ecosystems
KW  - digitalization
KW  - Geschäftsmodell
KW  - Entrepreneurship
KW  - Canvas <Programm>
KW  - Softwareplattform
KW  - Digitalisierung
Y1  - 2022
UR  - https://hst.opus.hbz-nrw.de/frontdoor/index/index/docId/205
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:tr5-2057
VL  - 35
IS  - 2
SP  - 441
EP  - 452
PB  - Faculty of Economics in Osijek
ER  -