TY  - JOUR
A1  - Siegfried, Patrick
A1  - Quankum, Zhu
T1  - The development prospect of retail virtual store
T2  - Malaysian E Commerce Journal
N2  - In recent years, the retail virtual store has become the main trend in social services. More and more people tend to shop in retail virtual stores. With the development of 3D virtual reality, this trend is getting stronger and stronger. Therefore, the development prospect of virtual retail stores has attracted much attention. This paper examines the impact of companies' and users' popularization of helmet gadgets on in-store traffic and analyzes how virtual reality (VR) could enhance the customer experience throughout the shopping trip. A qualitative research design has been used, which also included conversations with both professionals and consumers. Moreover, this paper seeks to break new ground by attempting to use the current literature to help predict future directions and trends for online shopping.
KW  - Virtuelle Realität
KW  - Online-Shop
KW  - Einzelhandel
KW  - retail
KW  - virtual reality
KW  - virtual store
Y1  - 2022
UR  - https://hst.opus.hbz-nrw.de/frontdoor/index/index/docId/197
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:tr5-1971
VL  - 6
IS  - 1
SP  - 14
EP  - 16
PB  - Zibeline International
ER  -