TY  - JOUR
A1  - Heck, Søren
A1  - Siegfried, Patrick
T1  - The future of German pharmacy business models with retail clinics as USP against online pharmacies
T2  - Research and Clinical Medicine
N2  - Purpose: This study aims to discuss the chances of in-store pharmacies through in-store health services, e. g. vaccinations or Covid-19 tests, in Germany. As a result, retail clinics could lead to a USP against online pharmacies. Additionally, the study will show how possible retail clinics could look like and how the acceptance in the population is. 

Research Methodology: To conduct the survey, Google Forms was used together with MS Excel for the analysis. Various studies were reviewed, and care was taken to work as closely as possible to practice and its figures from e. g. associations, companies, or statista.

Results: The launch of retail clinics could give German stationary pharmacies a new boost and differentiate them from online pharmacies on the market. Pharmaceutical services are in great demand among the population, hopefully, the legal framework will soon be in place, and the proper services will have to be offered to be able to fully generate the large sales potential.

Discussion and Conclusion: The study only points to a general overview of how health services can help store pharmacies in the competition with online pharmacies in Germany. Yet there are also other possible USPs for store pharmacies, which are not concluded in that study. In addition, the legal framework under which pharmacies operate must be analyzed in detail by legal experts to obtain a precise overview of what is possible for pharmacies in the area of pharmaceutical services and retail clinics. The study is useful for pharmacists, business economists in general as well as in health care management.
KW  - retail pharmacies
KW  - in-store health services
KW  - pharmaceutical services
KW  - retail clinics
KW  - Apotheke
KW  - Einzelhandel
KW  - Electronic Commerce
KW  - Dienstleistung
KW  - Unique Selling Proposition
KW  - Deutschland
Y1  - 2022
UR  - https://hst.opus.hbz-nrw.de/frontdoor/index/index/docId/231
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:tr5-2311
VL  - 6
IS  - 1
SP  - 3
EP  - [11]
PB  - Victor Babes University of Medicine and Pharmacy Timisoara, Romania
ER  -