@article{ScheuerleThomasSiegfried2024,
  author    = {Franziska Scheuerle and Ramona Thomas and Patrick Siegfried},
  title     = {Luxury brands and art collaborations as a leverage on brand equity and art(ist) equity},
  journal   = {International Journal of Applied Research in Business and Management},
  volume    = {4},
  number    = {1},
  pages     = {105 -- 127},
  doi       = {10.51137/ijarbm.2023.4.1.6},
  year      = {2024},
}