TY  - JOUR
A1  - Bätz, Kerstin
A1  - Siegfried, Patrick
T1  - Complexity of culture and entrepreneurial practice
T2  - International Entrepreneurship Review
N2  - Objective: The objective of the article highlight the significance of culture in the entrepreneurial landscape and provides entrepreneurs and (project) managers with a guidance tool to overcome previously unconsidered stumbling blocks while operating in the intercultural setting.

Research Design & Methods: The following article was prepared based on a critical study review devoted to existing approaches to intercultural impact in business life and used the archival technique from 1990-2020. The study review reflects on the identification of existing literature gaps in the implementation of a subcultural business environment. It addresses these by designing an appropriate model to bypass the apparent pitfalls of intercultural business communication and co-existence, if possible.

Findings: Culture impacts diverse sets of society and businesses, including entrepreneurship. This article underpins which pitfalls are advisable to consider when encountering the intercultural and entrepreneurship-driven workplace.

Implications & Recommendations: Based on the study review, startups, as well as big corporate companies’ projects of a creational nature, are advised to reconsider their perception and handling of culture applying The Building of Cultural and Entrepreneurial Force.

Contribution & Value Added: The added value of this article is to be found in the solid analysis of cultural essentialism, anti-essentialism, and implications to beware of in the managerial and entrepreneurial context related to The Building of Intercultural and Entrepreneurial Force that intends to ease to co-work of intercultural teams.
KW  - culture
KW  - essentialism
KW  - anti-essentialism
KW  - entrepreneurship
KW  - cultural perception
KW  - cultural innovation
KW  - work cultivation
KW  - intercultural teams
KW  - Entrepreneurship
KW  - Kultur
KW  - Arbeitskultur
KW  - Interkulturalität
Y1  - 2021
UR  - https://hst.opus.hbz-nrw.de/frontdoor/index/index/docId/196
UR  - https://nbn-resolving.org/urn:nbn:de:hbz:tr5-1961
VL  - 7
IS  - 3
SP  - 61
EP  - 70
PB  - Cracow University of Economics
ER  -